Over half of Brits have never heard the term ‘data centre’, finds Telehouse study


Press Release

Telehouse launches educational initiative featuring character ‘DC’ to enhance public understanding of data centres and their impact on digital lives

Half of UK consumers (51%) have never heard of the term ‘data centre,’ highlighting a significant lack of awareness about their critical role in powering daily digital life. New research from Telehouse reveals how, despite the increasing reliance on digital services and their recent categorisation by the government as Critical National Infrastructure (CNI), 67% of UK consumers admit they do not know what a data centre is or does.

The survey, which involved over 2,000 UK consumers, identifies a significant gap in public understanding. While 48% of respondents believe data centres positively impact the digital services they use at home and work, such as video streaming and online shopping, there remains a substantial knowledge gap about the scale and scope of data centre operations. Nearly half (43%) of the respondents are unaware of the vast number of people, applications, and data supported by these facilities.

Telehouse’s findings also highlight a mixed perception of data centres’ importance in the context of remote working, a trend that has surged in recent years. While 59% see data centres as critical to enabling remote work, 19% are unsure how these facilities support such activities, and 15% consider them not very critical or not critical at all.

The study underscores the public’s partial understanding of data centres, with misconceptions about their roles. In an effort to bridge this knowledge gap, Telehouse has launched an educational initiative featuring a character named ‘DC.’ Through an engaging video, DC aims to demystify data centres, explaining their functions and significance in everyday technology use.

Mark Pestridge, Executive Vice President and General Manager at Telehouse Europe, commented on the initiative: “We realise there’s a significant knowledge gap regarding data centres and their impact on digital lives. By introducing ‘DC,’ we hope to educate people about the critical work done in data centres and inspire our future generations to consider careers in this field. We also hope that bridging this knowledge divide may be key to increasing trust in the digital infrastructure that underpins our connected lives.”

Telehouse’s commitment extends to supporting education and career development in the technology sector, offering apprenticeships and work experience opportunities to young people. The company also advocates for more educational programs focused on data centre technologies in schools and universities.

For more information on the crucial role of data centres and to watch Telehouse’s educational video featuring the ‘DC’ character, visit their website.

How is the growing data centre ecosystem impacting the UK economy? Join the discussion at Connected North live in Manchester   

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Industry Spotlight: Bluebird CEO Jason Adkins Looks Ahead

Industry Spotlight: Bluebird CEO Jason Adkins Looks Ahead

The middle mile and metro fiber sector has been an organic story over the past few years after all the M&A in the prior decade.  Bluebird Fiber is one of the regional operators that emerged from that era, and backed by Macquarie they have been quietly investing in fiber and data center assets across a footprint centered on Missouri, Illinois, and Iowa.  With us today to talk about their approach is Jason Adkins, who was named CEO of Bluebird Fiber in March of 2024.  He moved over from UPN, where he was CEO up until the Cox Communications transaction.  … [visit site to read more]

Oppo apologises to Thai users over pre-installed loan apps

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Ofcom cracks down on mid-contract price rises 


News 

The new rules are designed to make pricing easier for customers to understand 

Starting today, UK telecom providers must clearly display any future price increases in plain monetary terms at the point of sale, following new regulations introduced by Ofcom.  

The rules are designed to eliminate confusion around mid-contract price hikes, and help customers make better-informed choices. 

In the past, telecom companies often linked price rises in their contracts to inflation rates, leaving customers uncertain about their bills. The lack of clarity made it difficult for consumers to compare deals and calculate long-term costs.  

Now, providers are required to present any planned price increases in pounds and pence and make this information prominent at the time of purchase. Providers must also inform customers of when price changes will occur. 

“More than ever, households want and need to plan their budgets. Our new rules mean there will be no nasty surprises, and customers will know how much they will be paying and when, through clear labelling,” said Natalie Black CBE, Ofcom’s Group Director for Networks and Communications in a press release. 

The updated rules aim to encourage competition and provide consumers with a wider range of contract options. Some providers now offer fixed-price agreements, while others include clauses for price increases. For contracts with unclear hikes, telecom companies must provide at least 30 days’ notice and allow customers to cancel penalty-free.  

Ofcom also highlighted the increased availability of social tariffs, which cater to low-income households. These affordable packages do not include mid-contract price hikes and are available to those receiving some benefits. Over half a million customers are already using social tariffs, though Ofcom suggests that millions of eligible households are still missing out on social tariffs as public awareness around thr packages are low 

The push for greater transparency comes just after of a series of Advertising Standards Authority (ASA) rulings against major UK telecom providers, including BT, EE, Plusnet, TalkTalk, Virgin Media, and O2. Last year, the ASA found that these companies’ ads failed to adequately inform customers about potential mid-contract price rises, violating stricter guidance introduced in late 2024. The watchdog’s rulings criticised the use of small print and vague language, which obscured key pricing details, misleading consumers. 

Keep up to date with the latest international telecoms news by subscribing to the Total Telecom daily newsletter   

Also in the news:
EXA Infrastructure enters into agreement to acquire Aqua Comms
“European competitiveness has one foot in the morgue,” warns Nokia CEO
BT quietly scraps EV charging pilot 

EXA Infrastructure enters into agreement to acquire Aqua Comms


Press Release

EXA Infrastructure has announced today that it has signed binding agreements to acquire Aqua Comms – a specialist operator of Transatlantic and intra-European subsea infrastructure.

EXA Infrastructure, a London based portfolio company of I Squared Capital – a leading independent global infrastructure investment manager, operates over 150,000km of digital infrastructure across 37 countries, including 20 cable landing stations that provide critical connectivity to subsea systems.

Aqua Comms is an Ireland-based service provider specialising in operating submarine cable systems and supplying fibre pairs, spectrum and wholesale network capacity to the global content, cloud, carrier & enterprise markets.  It is the owner/operator of America Europe Connect-1 (AEC-1), America Europe Connect-2 (AEC-2), CeltixConnect-1 (CC-1) and CeltixConnect-2 (CC-2) and is part of a consortium that owns/operates the Amitié cable system (AEC-3).

“The acquisition of Aqua Comms demonstrates EXA Infrastructure’s commitment to build a modern and diverse Transatlantic platform to fully serve AI, Cloud and Content demand, now and in the future. The combination will offer our customers more routes, more capacity and increased diversity, all on a scaled platform” said Jim Fagan, chief executive of EXA Infrastructure.

The planned transaction is expected to complete in approximately 12 months, subject to customary closing conditions.

Akur Capital and RBC Capital Markets are acting as financial advisors to EXA Infrastructure in connection with the transaction and Paul, Weiss, Rifkind, Wharton & Garrison is serving as legal M&A advisor to EXA Infrastructure. Goldman Sachs is acting as financial advisor to D9 in connection with the transaction and Shoosmiths is serving as legal advisor to D9.

How is the submarine cable industry evolving in 2025? Join the industry in discussion at Submarine Networks EMEA, the world’s largest submarine cable event

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Mozambique regulator reveals telecom performance

The Communications Regulatory Authority of Mozambique has completed a nationwide assessment of telecom operators’ quality of service, revealing significant disparities in performance and compliance. Movitel emerged as the worst-performing operator for data services, while Vodacom demonstrated the highest reliability.

Movitel recorded the highest rate of non-compliance with regulatory standards for data services at 74%, according to a statement from the regulator. Tmcel followed at 25%, and Vodacom had the lowest rate of non-compliance at just 6%.

The average 3G download speed in Mozambique was measured at 3 Mbps. Vodacom stood out with an average speed of 4.55 Mbps, followed by Tmcel at 3.79 Mbps and Movitel at 2.10 Mbps.

For 4G services, Vodacom again led the market with an impressive 26.57 Mbps average download speed. Tmcel achieved 11.47 Mbps, while Movitel trailed at 9.37 Mbps.

In voice services, Tmcel struggled the most with regulatory compliance, showing a 66% non-compliance rate. Movitel followed at 54%, and Vodacom was slightly better at 53%.

The success rates for completing 2G and 3G calls were: Movitel and Vodacom both achieved 95.93% and Tmcel lagged behind at 85.14%..

Coverage and network compliance

The study noted that 2G remains the dominant network technology in Mozambique, with 3G and 4G networks primarily available in urban areas.

For 2G network compliance across 31 tested areas Movitel achieved compliance in 20 locations (65%); Tmcel complied in 16 locations (52%); Vodacom met standards in 13 locations (42%).

On the 3G network; Vodacom complied in 25 locations (81%); Movitel followed with 22 locations (71%); Tmcel met targets in 13 locations (42%).

For 4G services; Vodacom complied in 24 locations (77%); Movitel followed with 22 locations (71%); Tmcel met compliance in 17 locations (55%).

The Communications Regulatory Authority emphasised the challenges of extending reliable network services across Mozambique. While Vodacom generally outperformed its rivals, particularly in 3G and 4G services, Movitel and Tmcel face ongoing issues in meeting regulatory standards.

The findings highlight the need for continuous investment and oversight to improve network quality, especially in rural areas where services remain inconsistent.

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Malaysia’s U Mobile to support digital transformation in Sarawak

Malaysia’s mobile data service company U Mobile has entered into a memorandum of understanding (MoU) with Sarawak Digital Economy Corporation Berhad (SDEC), the implementing agency driving Sarawak digital economy initiatives for the East Malaysian state that is home to an estimated 2.5 million people.

The aim of the MoU is to establish a strategic partnership aimed at realising the ambitions of the Sarawak Digital Economy Blueprint 2030, which envisions a robust digital economy as well as an inclusive digital society for the state by 2030.

To achieve this, says U Mobile, it will work with SDEC on initiatives that accelerate digital transformation for SMEs in Sarawak, as well as initiatives that narrow the digital divide for those in underserved areas.

Through this partnership, U Mobile and SDEC will collaborate to drive the adoption of 5G technologies and solutions in Sarawak’s SMEs. This includes providing 5G network connectivity, educational programmes, devices and innovative use case solutions to empower local businesses and enhance their competitiveness in the digital economy.

Additionally, following the success of a small cell proof of concept (POC) in providing coverage to a longhouse (a large communal village house) in Long Lawen, Sarawak, U Mobile and SDEC will collaborate to further narrow the digital divide by exploring similar solutions to provide connectivity to rural and underserved areas.

Beyond this MoU, both parties say they are also currently collaborating on the Sarawak Multimedia Authority Rural Telecommunication 600 (SMART600) project, where U Mobile’s 4G coverage will be made available to serve rural communities in Sarawak through multi-operator core network (MOCN) technology.

We reported on Wednesday that U Mobile announced had signed a Memorandum of Understanding (MoU) with CIMB Bank to extend financing support for its upcoming 5G network rollout.

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“European competitiveness has one foot in the morgue,” warns Nokia CEO


News

In a summit today, the CEOs of both Nokia and Ericsson called for greater investments into network technology to support European innovation

In a rare display of unity, today the CEOs of telecoms tech rivals Nokia and Ericsson both took to the stage at the New Industrial Ambition for Europe summit in Brussels, arguing that Europe needed major reform to ensure competitiveness on the global stage.

The event saw Pekka Lundmark, President and CEO of Nokia, and Börje Ekholm, President and CEO of Ericsson, argue that European authorities need to make sweeping changes to regulations and align more closely on strategy to create a more digital single market.

“European competitiveness already has one foot in the morgue,” said Lundmark. “Our real GDP is 30% less than the U.S.’s, the EU’s share of the Fortune Global 500 is still falling and our digital future looks less certain than ever. The good news is that we can still turn this tanker around. Europe must create an environment in which businesses want to invest, especially on technologies such as AI, cloud and advanced connectivity. This cannot be a decade-long endeavour. Europe must act right now on issues like the 5G Toolbox and telco mergers. If Europe gets this right, it’s a massive opportunity. Draghi and Letta already provided the framework. So, let’s act.”

The crux of the group’s message was clear: Europe needs to increase its innovation and R&D spend to be more competitive – something the continent’s technology sector cannot do effectively with an oppressive regulatory regime.

The group called for a rethink and increase in scale of public spending around European “disruptive innovation”, a softer regulatory approach to market consolidation, and a greater focus on developing the digital infrastructure (i.e., networks) needed to support the tech sector.

The summit built upon the contents of the Draghi economic report published in September last year. The report, penned by ex-prime minister of Italy and previous president of the European Central Bank Mario Draghi, paints a picture of Europe severely lagging behind its global rival in terms of technology and economic growth.

A major problem, the report points out, is the sheer scale of the US tech giants, whose R&D budgets dwarf their Europea would-be rivals. According to a report from the McKinsey Global Institute, European companies trail in R&D and capital formation by an €450 billion in tech alone, with US companies investing around 60% more than their European counterparts in R&D.

It is worth noting here that Europe has not created a company with a market capitalisation over €100 billion in the past fifty years. This can be partially explained by the fact that successful European tech companies are typically acquired or otherwise relocated to the US, where they can scale more rapidly. According to the report, between 2008 and 2021, around 30% of the European startup unicorns (i.e., start-ups that went on the be valued at over $1 billion), relocated their headquarters abroad.

In this sense, both the Draghi and the CEOs of Nokia and Ericsson all agree that Europe must do more to make itself a welcoming – and permanent – home for tech innovation.

“Companies like Ericsson already invest disproportionally more in R&D in Europe. If other regions continue to race ahead this model cannot survive,” said Ekholm. “Those regions are embracing opportunity through investment, policy, and regulatory support. Europe is not. Yet the solution is well known. The EU must implement the Draghi and Letta Report recommendations to enable the technology sector to play our part in delivering future European prosperity.”

The summit was notably attended by a number of high-profile European stakeholders, including Henna Virkkunen, the European Commission’s Executive Vice President for Tech Sovereignty; Dariusz Standerski, Deputy Minister of Digital Affairs for Poland; and former Italian Prime Minister, Enrico Letta.

Virkkunen was appointed Executive Vice-President for Tech Sovereignty, Security and Democracy in December last year as part of the cohort of European Commissioners.

Keep up to date with the latest international telecoms news by subscribing to the Total Telecom newsletter 

Also in the news:
Adani Group’s ‘foray into industrial 5G’ is a complete failure
Sparkle signs deal to recycle 22,000km of submarine cable
Nokia bags deal to connect new offshore wind farms