Aamir Ibrahimn (pictured), CEO of Pakistani operator Jazz, has revealed that the Veon-owned company is expanding its services into healthcare as part of its growth strategy.
Speaking to Developing Telecoms at the recent Mobile World Congress in Barcelona, Ibrahim highlighted how Jazz has evolved beyond traditional telecoms to establish itself as a technology company.
“We were a lot more intentional in 2023 in terms of redefining our purpose—from being a traditional telecom company to becoming a dynamic digital services provider,” said Ibrahim.
He noted that this shift mirrors the broader transformation of telecoms operators worldwide, which are increasingly positioning themselves as service providers rather than just mobile network operators (MNOs).
“The connectivity part of the business will always remain with us—we’re really proud of it, and it gives us a ticket to play the game,” he said.
The “game” Ibrahim refers to is Veon Group’s strategy of driving growth through digital services, with a goal of engaging consumers for “1,440 minutes per day” across its markets.
Betting on digital services
Two years ago, Jazz made three key strategic bets to expand its services. The first was investing in mobile financial services through JazzCash, its digital payments platform. The second focused on growing its digital content offerings, including streaming and insurance services. The third bet was on cloud and analytics technology, helping to enhance its digital capabilities.
Ibrahim considers these bets successful and is now doubling down by expanding into new sectors.
“Our priority for 2025 is to continue evolving this service-led model. We’ve had success in financial services and entertainment, and now we’re building out new segments in health and education,” he said.
Reshaping the business model
To facilitate this expansion, Jazz restructured its business model eight months ago, shifting from a “monolithic single company” into multiple specialised units. This includes its financial services arm, which now oversees Mobilink Microfinance Bank.
In December, Jazz also announced the sale of its tower business to Engro Corporation for US$563 million, providing funding to support its strategic shift.
Jazz has already made strides in insurance with the launch of its platform, FikrFree, which has sold around 3 million insurance policies and generates US$2 million in recurring monthly revenue.
Tackling Pakistan’s healthcare challenges
Jazz is taking aim at another potential vertical and that is the Pakistan’s overstretched healthcare sector.
Multiple barriers prevent people from accessing treatment. Ibrahim sees this as an opportunity for technology to bridge the gaps.
Jazz is developing an AI-powered healthcare app that will allow patients to describe their symptoms in voice or text, generating an automated transcript. This system aims to speed up the diagnosis process, taking inspiration from e-commerce platforms like Shopify.
“The interaction between the patient and our AI bot will be captured in voice, with a transcript produced, allowing for faster recommendations,” Ibrahim explained.
If a physical consultation is required, the platform will facilitate bookings, and Jazz will partner with pharmacies to ensure a seamless e-commerce experience for purchasing medicines.
“This is still in development, but this is the direction we’re heading in. Like many of our other products, we will learn as we go. We may end up with exactly what I’ve described, or we may refine our approach based on customer needs,” he added.
A ‘service company’, not a ‘Techco’
Despite its transition from a traditional telecoms player to a technology-driven company, Ibrahim is cautious about embracing the “techco” label, which has become an industry buzzword.
“We avoided calling ourselves a techco because we wanted to be more humble in our approach. Technology can sometimes alienate customers—there are concerns about data privacy, surveillance, and an arrogance that can come with technological sophistication.
“We want to be a service company—one that serves its customers with humility, passion, and dedication,” he concluded.