Election Messaging Boom

Election Messaging Boom

This Industry Viewpoint was authored by Riccardo Amati, The Mobile Ecosystem Forum (MEF)

2024 is the “year of elections,” and mobile messaging apps have become the dominant medium for political campaigns, revolutionising voter engagement. This shift is driven by the ubiquity of smartphones, declining trust in traditional media, and the powerful capabilities of AI, which have enabled more direct and personalised communication between candidates and voters. While this transformation offers more … [visit site to read more]