Amazon’s Project Kuiper broadband internet constellation is up and running – at last. The first 27 satellites were finally launched into space from Florida on Monday after bad weather meant an initial launch attempt on 9 April was abandoned.
The satellites are the first of 3,236 that Amazon plans to send into low-Earth orbit for Project Kuiper, a US$10 billion satellite communications offering unveiled in 2019. It targets consumers, businesses and governments and takes on the already established Starlink service as well as global telecommunications providers like AT&T and T-Mobile.
The mission to deploy the first Project Kuiper operational satellites has been delayed for more than a year. It is now expected to miss a deadline set by the US Federal Communications Commission to deploy half its constellation, 1,618 satellites, by mid-2026. Nevertheless, more launches are planned and, if all goes well, Reuters reports that the company has said it expects to begin delivering services to customers later this year.
It’s still a late start in a market dominated by Starlink and its launch services provider SpaceX. However, some reports suggest that Amazon executives feel that the company’s deep consumer product experience and its established cloud computing business (with which Kuiper is expected to connect) could give it a competitive edge over its rival.
Like Starlink, the company has positioned the service as a boost to connectivity in remote or rural areas – if end users can afford it. At the very least, a new player in the market might bring prices down.
As it is, Starlink boasts more than 5 million internet users across 125 countries, including a presence in more than 20 African countries, though, as we recently reported, not without courting some controversy.
Nevertheless, Reuters reports that Amazon Executive Chairman Jeff Bezos has voiced confidence that Kuiper can compete with Starlink. He apparently told the news agency in a January interview that « there’s insatiable demand » for the internet.