News 

Sky has announced 2,000 job cuts across its customer services sector, the Financial Times has reported

The personnel cuts equate to around 7% of the workforce, and would see the closure of three of its ten call centres, Leeds, Sheffield and Stockport call centres, as well as affected operations at its Dunfermline and Newcastle sites. 

The company receives around 25 million customer calls from across Europe each year, which it expects to decrease by a third over the next few years, as customers apparently shift towards AI chatbots and emails. 

A company spokesperson told the FT that its site in Livingston, Scotland will instead receive a multi-million pound investment that will “deliver quicker, simpler and more digital customer service”. 

 The company is seeking to replace “labour intensive “roles with more digital and AI-enabled services, the report read. 

“This is about building a future-ready Sky that continues to put our customers and their needs first,” said a Sky spokesperson. 

“Our customers increasingly want choice, to speak to us on the phone when they need us most and the ease of managing everyday tasks digitally. We’re investing in a new centre of excellence for customer service, alongside cutting-edge digital technology to make our service seamless, reliable, and available 24/7,” they continued. 

Sky says that the implemented changes will “create a faster, smarter and more responsive experience” for customers. 

Keep up to date with the latest telecoms news by subscribing to our newsletter, three times weekly to your inbox. 

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Huawei’s ushers in the AI era with raft of new solutions at MWC 2025

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Contributed Article  

At MWC in Barcelona this year, the topic of AI pervaded every aspect of the show. From AI-powered robots to agentic AI assistants, there is no doubt that we are rapidly entering the AI era  

But to make the most of this transformational technology, telco infrastructure will require modernisation. Networks themselves will need to leverage AI to become more automated and efficient, while also powerful enough to handle the unique pressures of merging AI use cases.   

To meet these challenges, Huawei unveiled a vast array of new AI infrastructure products and solutions at its Product & Solution Launch during MWC 2025, with executive team highlighting nine of their most exciting offerings on stage.  

1. AI-Centric Network solution

Yang Chaobin, Huawei’s Director of the Board and CEO of the ICT Business Group began the Product & Solution Launch by introducing the AI-Centric Network solution. This is designed to capitalise on AI-driven opportunities. It will use AI to make networks smarter and more efficient. It helps carriers improve connectivity, automate maintenance, and offer better services to users. The solution focuses on four key challenges: 

• All-domain connectivity.With more in-depth collaboration between AI and networks, carriers will be able to optimize resource orchestration for routing, bandwidth, and so on. This will provide intelligent applications with universal network access, ultra-high uplink and downlink, and SLA assurance. 

• Application-oriented O&M.Advances in AI applications will give rise to more complex service scenarios and massively diverse experience requirements. This will necessitate a shift from traditional, resource-oriented network O&M to a more application-oriented approach. Huawei’s Telecom Foundation Model supports predictive and proactive O&M, experience optimization based on application-level awareness, and tailored, more fine-grained operations. Carriers will be able to significantly enhance the efficiency of network O&M while taking user experience to entirely new levels. 

• Enhanced AI-to-X services.At the individual user level, AI-Centric networks can deliver the right experience for different AI scenarios by assigning the exact levels of bandwidth, latency, and reliability needed. At the organizational level, they can break through bottlenecks in capacity and response times configured for person-to-person interactions, evolving networks to support person-to-agent and even agent-to-agent interactivity. And at the societal level, AI-Centric networks will enable ubiquitous connectivity to speed up AI adoption in public services like education and healthcare, providing more inclusive value for communities around the world. 

• Innovative business models. Different experience requirements will give carriers the opportunity to explore new business models that monetise a broader range of metrics. Essentially, AI-Centric networks will allow carriers to go beyond traditional traffic-based monetisation and start monetising experience itself. This will unleash the full potential of connectivity and open up new revenue streams. 

Yang Chaobin, Huawei’s Director of the Board and CEO of the ICT Business Group

2. AI-Centric 5.5G solutions for the mobile AI era

Secondly, Cao Ming, Vice President of Huawei and President of Huawei Wireless Solution, took to the stage to discuss the interplay between AI and 5.5G. In the mobile AI era, mobile networks must support the fast expansion of AI applications, addressing three major transformations in the industry. 

• Evolving user experience from conventional downlink-based interactions to AI powered engagements that requires more diverse capabilities. 

• Advancing network O&M with higher levels of automation, from autonomous network (AN) L3 to AN L4 and beyond, to manage the substantial increase of AI traffic. 

• Redefining business models, shifting from traditional traffic-based revenue to experience monetisation. 

The company’s AI-Centric 5.5G portfolio includes three core solutions to help support operators on their mobile AI journey: GigaGear, which enhances network resource scheduling; GreenPulse, which delivers AI-driven energy efficiency across the network; and GainLeap, for improved network service orchestration. 

Cao Ming, Vice President of Huawei and President of Huawei Wireless Solution

3. The industry’s first AI core network

George Gao, President of Huawei Cloud Core Network Product Line, announced the launch of the industry’s first AI Core Network. This network marks a shift from AI-powered to AI-native infrastructure, capable of self-optimisation and self-management.  

The rollout of this new technology will occur in two phases. Firstly, we have the 5G-A Intelligent Core, which integrates AI agents for enhanced network intelligence. This will ultimately make way for the Agentic Core, a fully autonomous system that adapts to real-time service needs. 

George Gao emphasised that operators should consolidate 5G-A Intelligent Core with three types of AI agents and Telco Intelligent Converged Cloud to claim service, experience operation, and O&M entries and monetise intelligence now, and evolve to the Agentic Core gradually. 

George Gao, President of Huawei Cloud Core Network Product Line

4. Building an AI Optical Network (AI ON)

Next, Bob Chen, President of Huawei Optical Business Product Line, took to the stage to highlight the three defining traits of the AI era: ubiquitous AI applications, computing power, and AI-native technologies. All three of these elements put considerable strain on fixed networks, requiring that they handle data more efficiently and more autonomously. 

In this regard, Chen explains that Huawei’s AI ON solution includes five key features: 

1. Awareness: Networks must identify service types and adapt to bandwidth, latency, and reliability needs.
2. Always On Demand: Real-time, differentiated connectivity that will replace undifferentiated network access.
3. Assurance: Networks will ensure high-quality connectivity, with deterministic latency and zero packet loss, even during network fluctuations.
4. Autonomous O&M: Proactive network management will prevent faults and optimise performance autonomously.
5. AI Native: Full-stack AI integration across all network layers will enhance intelligence and service quality. 

Bob Chen, President of Huawei Optical Business Product Line

5. The AI WAN Solution

Just as we are seeing AI playing a crucial role in the evolution of the mobile network, so too is it becoming critical to the evolution of IP networks. Leon Wang, President of Huawei’s Data Communication Product Line, revealed how Huawei is incorporating AI into the company’s new AI WAN solution, designed to prepare IP networks for the Net5.5G era. The solution includes building AI directly into the router, while also leveraging AI agents to help improve carriers’ O&M costs. 

The solution features three layers:   

1. AI Routers: Provide real-time flow reporting and advanced security.
2. AI New Connections:Allow flow-level scheduling to meet diverse application needs.
3. AI New Brain: Uses AI agents for simulation, fault diagnosis, and improved O&M efficiency.

In addition to unlocking new AI capabilities, AI WAN can also greatly improve the delivery of traditional services. For example, MTN South Africa saw a 25% increase in data usage after deploying AI WAN for base station management.  

Leon Wang, President of Huawei’s Data Communication Product Line

6. AI-Ready Data Storage

Peter Zhou, President of Huawei Data Storage Product Line, gave a keynote speech about how the rise of AI in various industries is creating huge demand for better data storage and service capabilities. 

Huawei is addressing these challenges with its AI-Ready data storage, which simplifies data management and access, including: 

•  OceanStor Dorado Converged All-Flash Storage and OceanStor A Series High-Performance AI Storage, offering fast and reliable performance for critical workloads like AI training and mobile financial services. 

• OceanStor Pacific All-Flash Scale-Out Storage, which stores twice the data volume with the same space and energy consumption  for large amounts of data from services like live streaming and XR games. 

• OceanProtect All-Flash Backup Storage, which offers five times faster data recovery for critical services and AI application development. 

Zhou also highlighted Huawei’s DCS AI Solution, which provides diverse data storage services and helps carriers develop AI models faster and more efficiently, and FlashEver business model, which contains an evolutionary, flexible architecture and Huawei storage platform services, to maximise customers’ investment.  

Peter Zhou, President of Huawei Data Storage Product Line

7. Huawei ICT Services & Software Enable Digital Intelligence Acceleration

Of course, in the AI era, traditional ICT functions will also need improvement. Bruce Xun, President of Huawei Global Technical Service, introduced five innovative ICT solutions at MWC, aiming to improve network performance, enhance customer experience, and support digital transformation. The solutions include:
1. CO Modernisation Solution: This solution speeds up the modernisation of traditional equipment centres, saving space, energy, and costs, while supporting new services and improved ROI.
2. Intelligent Operations Solution for MBB Cross-domain Service Keepalive: Using AI, this solution helps detect and resolve faults in mobile networks quickly, minimising service disruptions and traffic loss.
3. Mobile Network NPS Improvement:This solution improves user satisfaction by analysing network performance and making precise optimisations to reduce issues that affect users’ experiences.
4. Differentiated Service Experience Monetisation: Huawei’s AI tools analyze tariff performance and optimise network experience, improving the effectiveness of new tariff designs and customer experience.
5. Enhanced Mobile Money: Huawei’s Mobile Money solution expands into micro-finance and digital services, improving credit assessment and supporting over 250 partners to build mobile-based financial services. 

Bruce Xun, President of Huawei Global Technical Service

8. Integrating AI into the Cloud

Alongside the role of AI itself, much of the discussion among telcos at MWC was around how AI was enabling their transition from telcos to techcos. For Bruno Zhang, Huawei Cloud CTO, the key to this transition lies in the effective use of AI in the cloud. 

Speaking on stage, Zhang introduced Huawei’s CloudDC solution, giving carriers access to over 30 global data centres and accelerating the development of AI computing centres. 

In addition, Zhang also highlighted Huawei Cloud’s GaussDB for intelligent databases, DataArts for AI-powered data management, the Cloud Device solution that improves device-cloud integration, and Cloud Media Edge enhances real-time interactive experiences.  

Bruno Zhang, Huawei Cloud CTO

9. Efficient solutions for carriers’ energy infrastructure

Finally, He Bo, President of Huawei Data Center Facility & Critical Power Product Line, discussed the explosion of AI data centre investments that are currently taking place around the world, underpinning the global AI transformation. These new data centres will have far greater infrastructure demands than their predecessors, particularly with regards to energy consumption. 

As such, He introduced two supporting innovations: the Single SitePower architecture and the RAS™ AI data centre construction guideline. These solutions aim to help operators thrive as energy producers and build more efficient ICT facilities in the AI-driven era. 

Single SitePower is an intelligent architecture for telecom site power that integrates power facilities, wireless networks, and power grids. It improves energy efficiency, power availability, and reduces network carbon intensity through advanced technologies and resilient, green, and reliable design features. 

Huawei’s RAS™ guideline addresses the challenges faced by AI data centres: reliability, agility, sustainability, and high-power demand. 

He Bo, President of Huawei Data Centre Facility & Critical Power Product Line

The next steps 

As AI continues to shape the future of technology and telco, infrastructure must evolve to keep pace. Huawei’s latest innovations showcased at MWC 2025 highlight the critical role AI will play in transforming networks, storage, and operations. As the industry moves towards becoming more intelligent, the integration of AI into every layer of telecoms infrastructure will be key to driving sustainable growth and innovation. 

Press Release

[Barcelona, Spain, March 3, 2025] Huawei supported by content from GSMA Intelligence, hosted the “Green Development Elite Club” during MWC Barcelona 2025. The event, themed “Pave the Way for Green Telco,” convened key stakeholders including UNFCCC, GSMA Intelligence, ITU-T, and over 20 leading global operators such as China Mobile, Globe, Turkcell, and HKT, to deliberate on the imperative of green development within the ICT sector. During the session, GSMA Intelligence unveiled the “Green Network Index” report, proposing innovative methodologies for assessing and rating the evolution of green networks, thereby bolstering operators’ carbon neutrality strategies and promoting sustainability within the ICT landscape. 

Zhouyu, President of Huawei Network Consulting and System Integration, delivering “Fast, Secure, Valuable – Accelerating Green Development” 

Mr. Peter Jarich, Head of GSMA Intelligence, underscored green development that constitutes a global objective and a crucial mission for the ICT industry. As a proponent of environmental accountability, GSMA Intelligence is dedicated to advancing green practices within this sector. In response to the demand for a cohesive framework, GSMA Intelligence developed the Green Network Index with comprehensive metrics and measurement of green network evolution, thereby facilitating the successful implementation of sustainable development initiatives. 

From top-level consensus to industry implementation 

Mr. Massamba Thioye, Project Executive of UNFCCC-GIH (UN Climate Change Global Innovation Hub), shared a global perspective on green development, asserting that addressing climate change demands more than mere technological solutions but a multifaceted approach including policies, standards, financial support, business models, and decisive leadership. He highlighted that beyond promoting sustainable development, ICT technologies were increasingly serving as a “digital lever” for catalyzing green transformations across multiple sectors.  

Mr. Paolo Gemma, Chair of ITU-T SG5 WP2/5, elucidated that fuel and electricity constitute 90% of network expenditures. He stated that the establishment of green visions, principles, and standards was vital for operators aiming to reduce energy consumption and carbon emissions. The ITU-T actively supported this initiative through the introduction of green indicators such as NCIe and NEE, which focused on enhancing both network energy efficiency and user experience, and encourages operators to engage actively in this endeavor.  

From technological innovation to business success 

Mr Richard Cockle, Head of GSMA Foundry and Connected Industries, guided operators in using a comprehensive Green Realization, Planning and Execution (GRPE) framework. Four carriers from different regions implemented the framework in real-world use cases. 

Mr. Singleton Zhou, President of Huawei Network Consulting and System Integration, articulated in his address titled “Fast, Secure, Valuable – Accelerate Green Development” that global operators stand to save 338 billion kWh of electricity annually, along with 115 million square meters of equipment room space. The potential waste of electricity and space occupied by legacy equipment represents a significant resource deficit that is critical for the development of new business ventures, such as computing power. 

The Green Target Network aimed to assist operators in conserving resources through the integration of communication systems with energy networks and the alignment of green infrastructure with digital transformation. In 2024, Huawei employed its AI-driven Full Service Area solution to assist operators in planning and constructing green, resilient networks, resulting in the upgrade of 100,000 sites and 4,000 data centers, achieving reductions of $140 million in OPEX and 740 million kWh in electricity savings. This endeavor also necessitated 800,000 significant network changes, with a configuration success rate of 99.99%. 

Huawei capitalizes on core capabilities such as 3DGS spatial modelling, lossless fiber locating, AI-driven Full Service Area planning, and one-stop delivery to empower operators to expedite transformation, enhance business leadership, and achieve superior profitability. 

From green strategy to best practice 

Panel discussion

A panel discussion featuring representatives from Globe, Turkcell, and HKT concentrated on strategies, standards, and practices for advancing green networks. Globe talked about how sustainability metrices, such as the GSMA Green Network Index, can help accelerate the company’s green network strategy. As part of its net zero roadmap, the company utilizes renewable energy and continuously deploys green network solutions nationwide. Turkcell also commenced large-scale construction of green sites and solar power plants, with expectations of substantial carbon emission reductions and a target of 100% renewable energy. By the end of 2024, Turkcell had achieved a 40 MW installed capacity through solar farms, wind turbines, and green sites. Furthermore, Turkcell is committed to becoming a NET-ZERO operator by 2050 through targeted carbon reductions. HKT has significantly enhanced operational efficiency through AI scheduling, providing a range of green services to communities and enterprises, thereby accelerating the vertical industry ‘s green transformation. 

Despite variations in business focus and market dynamics, all operators unanimously acknowledge the necessity of establishing a green network index system, reaching a broader consensus on pathways to achieve global green network transformation. 

From standard leadership to industry collaboration 

Emanuel Kolta, Lead Analyst at GSMA Intelligence, introduced the “Green Network Index” model, which encompassed four dimensions: energy and carbon efficiency, renewable energy, performance and availability, and vertical enablement. This framework was designed to assess operators’ sustainable development, establish benchmark networks, and disseminate successful practices to drive effective green evolution within the ICT industry. 

The green sustainable development of the ICT sector is now transitioning from strategic planning to practical implementation. Operators are demonstrating numerous best practices to tackle critical business challenges such as unreliable electricity supply, high energy consumption from legacy equipment, and obstacles in network evolution and market expansion. These initiatives are yielding significant energy savings, cost reductions, and enhanced market competitiveness. As leading operators continue to benefit from green transformation, operational cost optimization, and business development, the momentum for green transformation among global operators is accelerating. 

News 

Ericsson and SoftBank have signed a Memorandum of Understanding (MoU) to collaborate on the development of next-generation telecom technologies, including AI, Cloud RAN, Extended Reality (XR), and 6G, aiming to establish a strategic partnership towards 2030 

The partnership, built around the concept of “NextWave Tech,” Ericsson and SoftBank’s partnership, centred on NextWave Tech, aims to speed up the development of future networks by testing new technologies and business applications. They will focus on Cloud RAN deployment, AI-driven automation, and XR connectivity, while also exploring ways to improve spectrum use—particularly in centimetre Wave technology—to strengthen Japan’s position in 6G. 

By working together on network roadmaps, the companies plan to stay ahead of the industry’s move towards AI-powered, cloud-based telecom infrastructure. Their goal is to make networks more efficient, cost-effective, and high-performing, shaping the future of mobile connectivity. 

“This new collaboration with SoftBank marks a significant step forward in realising the full potential of AI-powered connectivity technologies. By combining our expertise in RAN and AI, we are poised to drive innovation and shape SoftBank’s future of mobile networks, empowering their technology leadership through 2030,” said Jawad Manssour, President and Representative Director of Ericsson Japan in a press release. 

 “Our new partnership with Ericsson allows us to explore cutting-edge solutions that will redefine network capabilities and customer experience. Our joint efforts in areas such as 6G and AI will not only enhance the performance of our network, but also pave the way for new business opportunities and technological breakthroughs,” said Hideyuki Tsukuda, EVP and CTO at SoftBank Corp. 

Ericsson and SoftBank intend to align their efforts with the broader industry shift towards AI-powered, cloud-based telecom infrastructure. Last June, SoftBank was one of the founding companies of the Global Telco AI Alliance, along with Deutsche Telekom, SK Telecom, e& and Singtel. The joint venture was signed for telco AI development, with each company equally investing.  

The five companies have agreed to develop Large Language Models (LLMs) that are specifically designed to meet telco needs, in areas such as improving customer interactions via digital assistants and chatbots. The LLMs will be tailored to the needs of the five companies in their respective markets, allowing them to reach a combined customer base of around 1.3 billion people in 50 countries. 

In an additional move to strengthen the company’s position in AI computing, last week, Softbank announced an agreement to acquire US based semiconductor design company Ampere Computing Holdings LLC for $6.5 billion. 

Keep up to date with the latest international telecoms news by subscribing to the Total Telecom newsletter  

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Podcasts

Seemingly arbitrary decisions and reviews with seemingly pre-determined outcomes left Evan Feinman’s staff ‘constantly concerned,’ the former director of BEAD explained on Beyond the Cable

By: Brad Randall, Broadband Communities

The arbitrary nature of decision making left former Broadband Equity, Access, and Deployment (BEAD) staffers constantly concerned about their jobs, according to Evan Feinman, the program’s former director.

Feinman, who sat down today with Broadband Communities, made the comments on the Beyond the Cable podcast.

“My really high-talent staff was constantly concerned that they were going to be let go at any reason,” Feinman said. “Not because they were underperforming, not because they weren’t getting the job done, but irrespective or whether or not they were performing and getting the job done.”

According to Feinman, who resigned his post on Friday, March 14, that fear hurt the culture within the National Telecommunications and Information Administration (NTIA).

The NTIA, a bureau within the U.S. Department of Commerce, is described as the executive branch agency most responsible for advising the White House on matters like information policy and telecommunications.

As the director of the BEAD Program, Feinman oversaw the rollout of the nation’s $42.42 billion investment into expanding broadband access in America under the Infrastructure Investment and Jobs Act.

Feinman said BEAD is state-led effort.

“At least it was conceived to be,” he said. “The new administration seems to be interested in making it a much more top-down, directed out of D.C., approach.”

A ‘pretty clear directive’

Feinman’s departure additionally came shortly after Secretary of Commerce Howard Lutnick announced a “rigorous review” of BEAD.

“I would really welcome a rigorous review,” he said. “That was not my experience. Instead, it seems as though the outcome of any review had been determined already.”

Feinman also added detail to earlier reporting that he’d been pressured to increase focus on low-Earth orbit (LEO) satellite.

“The pretty clear directive that came from the secretary’s office was to increase the use of satellite and to decrease the use of fiber,” he said. “I don’t think that’s really well-supported by a plain reading of the statue that created the BEAD program.”

Feinman also clarified that previously reported comments from Lutnick emphasizing a focus on LEO coverage, and asking if Feinman had ever spoken to Elon Musk, were relayed to him by a colleague.

“I did not have Sec. Lutnick say that directly to me,” he said, adding that he was told about Lutnick’s comments by a colleague debriefing him shortly after the comments were made.

He said he has confidence that the reported comments were spoken, however.

“I got the debrief from the meeting minutes after it occurred,” he said. “So, there was no real debate, and I got it from multiple people.”

Feinman also said he thinks it is “significant” that there has been no pushback regarding the content of that meeting.

“If there had been inaccurate reporting about the content of Secretary Lutnick’s directive, they’d have pushed back on that and they haven’t at all,” he said.

How to listen

Feinman is worried that the new direction of the BEAD Program could “lock in” a digital divide. Click here to listen to the full episode on Spotify.

Apple Podcasts listeners, meanwhile, may click here to hear the full interview with Feinman.

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Learn more about Broadband Communities Summit 2025 in Houston.

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News

The regulator is proposing that direct-to-device (D2D) satellite services make use of spectrum already licenced by mobile operators for 4G and 5G

This week, UK telecoms regulator Ofcom has proposed new rules that would allow D2D satellite services to be provided using the same spectrum and terrestrial mobile networks.

The regulator says the rules would make the UK the ‘first country in Europe’ to adopt such an approach, giving the nation a lead in this emerging technology.

“For years, we’ve seen satellite calls in disaster movies on special handsets. We’re now on the cusp of people being able to make them on their everyday smartphones,” said Ofcom’s Spectrum Group Director David Willis. “Ofcom always strives to be at the forefront of technological change, and we’re the first country in Europe to press ahead with the next frontier in mobile connectivity. This would unlock investment, open doors to innovation and growth, and bring much-needed mobile coverage to rural areas.”

D2D satellite communication has been a growing topic of interest for a number of years now, with the technology potentially allowing mobile operators to ensure their customers remain connected wherever they go.

Currently, satellite communications typically require a satellite to connect to a terminal deployed by the end user, which then relays the signal to the end user’s device, or to a specialised satellite phone. D2D services do away with this middleman, allowing customers to connect directly to the satellite itself using an unmodified smartphone.

Elon Musk’s satellite behemoth Starlink is currently testing its D2D capabilities with T-Mobile in the USA, while other players like AST SpaceMobile are also advancing their capabilities. Just last week AST sought permission to launch the latest model of its BlueBird satellite, with the aim of launching commercial D2D services in 2026.

From a regulatory standpoint, however, these emergent services raise a question over spectrum usage. Current mobile spectrum licences for 4G and 5G do not provision for connection to satellites (at least in the UK) and doing so poses the risk of interference of existing mobile services.

Despite these technical challenges, allowing operators to make use of their existing spectrum licences is very attractive, potentially allowing them to roll out D2D services more quickly and efficiently. It could also potentially help them to reach their rural coverage obligations, in some instances.

Ofcom is suggesting three possible approaches to D2D satellite services: (i) a licence exemption; (ii) a variation to the MNO’s existing base station licence accompanied by a licence exemption; or (iii) a new licensing regime. The regulator says its preference is for option (ii) but is seeking comment from the wider industry.

The consultation will continue until 20^th May 2025, with commercial D2D services potentially becoming available later this year if the proposals are approved.

How is satellite connectivity reshaping the UK’s telecoms industry? Join the discussion at our Connected North conference live in Manchester!

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