Omnichannel, SMS and OTT: Moving Forward in the Business Messaging Market

This Industry Viewpoint was authored by Ellen Velickovska, Co-Founder & Managing Director at telXira

An increasing number of enterprises are using Short Messaging Services (SMS) and Over-The-Top (OTT) messaging apps for customer communications. Application-to-Person (A2P) messaging is predicted to grow from $66.84 billion in 2022 to $96.73 billion by 2030 according to Research and Markets. … [visit site to read more]