Netomnia announces ‘powerful and ambitious’ rebrand ahead of Connected Britain


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Netomnia has unveiled a new rebrand to better reflect the scale and longevity of its full fibre ambitions

The rebrand follows the company’s 2024 merger with brsk, which saw the company become the second-largest altnet in the UK, after CityFibre. Netomnia currently has 2.8 million premises serviceable and 400,000 customers connected as of September 2025, with the stated goal of passing five million premises passed by 2027.

To achieve this, Netomnia is backed by around £1.6 billion in funding, the last £300 million of which was secured earlier this month.

According to the altnet, the rebrand places greater emphasises on its role as a future-ready fibre network built to enable tomorrow’s innovations. In a press release, the company explained its new logo:

“‘Net’ represents the inclusive network built for everyone, while ‘Omnia’ (Latin for ‘all things’) conveys readiness to power whatever innovations come next. The refreshed circular abstract element symbolises both ‘the right connection’ and ‘the potential’, forming a complete circle that suggests connectivity and continuous progress. Modern typography and a vibrant colour palette – bold red-pink paired with deep blues and contrast black – project dynamism, confidence, and innovation, ensuring Netomnia stands out with clarity and strength.”

“This is more than a design change. It’s a signal of the company we’ve become – powerful, ambitious, and building the UK’s third fibre infrastructure. Where the most powerful internet lives is both our idea and our promise,” said Jeremy Chelot, Group CEO of Netomnia, YouFibre and brsk.

The rebrand will see its first public outing at this year’s Connected Britain conference taking place on Wednesday 24th September and featuring a keynote address from Group CEO Jeremy Chelot.

For more information, visit Netomnia at booth 247

Tickets for Connected Britain are still available! Get yours today.