We need to stop fiddling with the SMS commercial model

In the weeks running up to AfricaCom 2023 (part of the Africa Tech Festival, the largest digital infrastructure event in Africa – takes place November 14 to 16 in Cape Town), there is a lot of preparation work to do on site, so I have been watching a fair amount of South African television recently. And this has really opened my eyes to the prevalence of the use of SMS text messaging by South African organisations of all shapes, types, and sizes to both communicate with existing clients and help reel in the new. It’s very simple: viewers see … [visit site to read more]