Telesur taps Cerillion for AI-powered promotions suite

Suriname market leader Telesur has completed an overhaul of its BSS/OSS systems, upgrading to the latest version of Cerillion’s suite.

The transition gives Telesur access to a broad range of new capabilities powered by Cerillion’s Promotions Engine, enabling it to design, configure and launch new offers much more quickly. The 26.1 release also provides AI-powered agents to support greater automation and operational efficiency, along with an expanded range of TM Forum Open APIs which simplify integration.

Updates to CRM Plus provide Telesur’s teams with a real-time view of customer data, aggregating data from across systems to provide more informed interactions and simplify user training. The next phase of the programme will see Telesur roll out Cerillion’s new composable Self Service, enabling more flexible digital journeys and supporting eKYC for customer onboarding.

Doric Ramlakhan, CEO at Telesur, said: “We now have some exciting new capabilities at our fingertips, from launching promotions much more quickly to harnessing AI and making better use of customer data. We have made this significant step forward with minimal disruption to the business.”