Mobile AI takes centre stage at MWC 2025 as an industry-wide consensus  


Contributed Article 

As 5G Advanced (5G-A) and AI continue to evolve, two industry players, Global Telecommunications Industry (GTI) and the GSMA, are taking big steps to advance their integration and commercialisation. At MWC Barcelona 2025, both companies introduced initiatives to foster innovation, strengthen industry collaborations, and explore new business opportunities in the 5G-A and AI ecosystem. With the launch of the GSMA Mobile AI Community Group and GTI’s 5G-A×AI 100 Commercial Campaign, these efforts reflect a growing focus on the role of AI-driven mobile networks in shaping the future of connectivity. 

The GSMA Mobile AI Community Group 

On the first day of MWC Barcelona , the GSMA and GTI, along with other industry leaders including China Mobile, du, Turkcell and Huawei, announced the creation of the GSMA Mobile AI Community Group at the Connect 5G Summit. The group will focus on two key areas: “Networks for AI” and “AI for Networks,” to boost 5G-A and AI integration across a wide range of industries. 

A large focus of the summit was 5G-A-driven business monetisation. GTI and the GSMA hosted discussions around the integration of 5G-A and AI technologies, with industry leaders highlighting how mobile AI can drive business monetisation opportunities. 

The summit explored applications such network slicing and Massive Internet of Things (MIoT), both of which rely heavily on AI and 5G-A to function at their full potential. A highlight was the appearance of humanoid and quadruped robots from Unitree Robotics, which provided a tangible example of how 5G-A and AI can be used in the real world. The robots, which are capable of performing complex tasks, demonstrate the potential of AI-driven mobile applications that could soon be commonplace both at home and the workplace. 

As the summit came to a close, twelve industry partners (GSMA, GTI, China Mobile, China Unicom, China Telecom, du UAE, LG U+, Turkcell, and Huawei, Leju Robot, Unitree Robotics, and Zhipu A) announced the establishment of GSMA Mobile AI Community Group. Together, the companies will explore more deeply into mobile AI applications, while also focussing on monetisation. In the future, the more partners and companies will be welcomed into the group. 

 

The 5G-A×AI 100 Commercial Campaign 

The following day, the GTI held a summit under the theme “5G-A×AI”. Here, GTI launched the 5G-A×AI 100 Commercial Campaign, a new initiative designed to accelerate the use of 5G-A (5G Advanced) and AI technologies. 

Established in 2011, the GTI is an international industry collaboration platform set up China Mobile, SoftBank, Vodafone, Bharti Airtel, and T-Mobile (then Sprint). Its latest launch, in February 2023, aims to increase the global cooperation in developing 5G-A technologies, speed up the integration of digital, IT, and telecom sectors, and support 5G monetisation. It currently has 146 operator members and 266 industry partners. 

The campaign was announced in partnership with over 30 global companies including, GSMA, Turkcell Türkiye, Telefónica Spain, LG U+ South Korea, Salt Switzerland, HKT Hong Kong, Zain KSA, MTN, Unitree Robotics, Leju Robot, Zhipu AI, and Huawei.  

According to GTI, the initiative aims to “accelerate the integration and commercialisation of 5G-A and AI technologies, which will drive the mobile information industry forward and usher in a new era of digital intelligence and unparalleled user experience.” 

Importantly, the campaign has four key objectives: 

  1. Unite 100 partners to advance the innovation of 5G-A and AI applications. 
  2. Make 100 capability APIs publicly available, creating an ecosystem for collaboration and technology sharing. 
  3. Launch of 100 benchmark projects that demonstrate the successful integration of 5G-A and AI.
  4. Then, introduce these technologies to 100 cities worldwide, helping to drive digital transformation and value creation on a global scale.

The collaboration follows the launch of the 5G-A×AI Development Program by GTI in April last year, which encouraged partnerships and innovation between 5G-A and AI across technology, services, ecosystem development, and business models through open labs and collaborative efforts. The 2025 campaign emphasises a more concrete, large-scale push towards commercialisation. 

Huawei, as a member of both the programme and GTI, has played an active role in helping to improve the practical applications of 5G-A and AI. The company has been working with global partners on several initiatives, including intelligent O&M (operations and maintenance), network optimisation, intelligent energy saving, and the monetisation of user experiences.  

 

The power of industry collaboration 

The creation of the GSMA Mobile AI Community Group and the launch of the 5G-A×AI 100 Commercial Campaign once again highlight the vital role of partnerships in advancing 5G-A and AI integration. By bringing together operators, manufacturers, and AI experts, these partnerships are paving the way for the widespread adoption of 5G-A and AI, driving digital transformation across a huge variety of industries, from healthcare to manufacturing. And, as the technology continues to grow, the strength of these collaborations will become increasingly important. 

 

Sparkle and Al-Bawaba enhance Libyan partnership 

TIM Group’s global operator Sparkle and Al-Bawaba for Telecommunications and Informatics, a Libyan ISP provider offering a wide range of ICT solutions, say they have enhanced their commercial partnership to provide international connectivity services to and from Libya.

The agreement is based on a state-of-the-art fully redundant infrastructure, which relies on Al-Bawaba’s Libyan national backbone and on Sparkle’s international capacity for the provision of Ethernet MPLS connectivity services to corporate customers.

As a result, say the partners, Sparkle and Al-Bawaba will provide end-to-end solutions combined with value-added services and customer care, leveraging Sparkle’s portfolio and international presence and Al-Bawaba’s local support.

Barbara Sole, Head of Data Sales for Africa at Sparkle, explains: « By combining our global expertise and extensive submarine cable network with Al Bawaba’s strong local presence and market knowledge, we are committed to delivering enhanced connectivity solutions that will empower businesses across Libya. »

Established in 2012, Al-Bawaba specialises in data connectivity solutions for multinational enterprises, government entities, NGOs, incumbent telecom operators, ISPs, and mobile operators.

As a strategic partner of Sparkle, Al-Bawaba offers a robust and secure international network, leveraging protected international private leased circuit (IPLC), Ethernet-over-SDH (EoS), and multiprotocol label switching (MPLS)-capable submarine and terrestrial fibre infrastructure.

This is the latest big announcement in what appears to be a busy period for Sparkle. During MWC25, Sparkle and Turkcell signed a memorandum of understanding on a subsea cable solution connecting Izmir to Milan.

More recently, Sparkle, Gold Data and Liberty Networks, the partners behind MANTA, a new subsea cable system connecting Mexico and the USA with Central and Latin America, announced that SubCom had been chosen for the design, manufacture, and installation of the MANTA system.

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SoftBank to acquire Ampere Computing for $6.5bn


News 

SoftBank has announced an agreement to acquire US based semiconductor design company Ampere Computing Holdings LLC for $6.5 billion

The deal, made through SoftBank subsidiary Silver Bands 6 Corp, highlights SoftBank’s growing interest in AI and energy-efficient computing technology. 

Ampere specialises in high-performance, energy-efficient computing solutions based on the ARM architecture. The acquisition is expected to strengthen SoftBank’s presence in AI computing, an area of increasing importance as demand for AI-driven data processing continues to grow. “The Transaction is aligned with SBG’s broader strategic vision and commitment to driving innovation in AI and compute,” the press release read. 

SoftBank’s Board of Directors has approved the deal, but it still requires regulatory clearance, including approval from US antitrust authorities and the Committee on Foreign Investment in the United States (CFIUS).   

SoftBank expects the acquisition to close in the latter half of this year. Once finalised, Ampere will become a wholly owned subsidiary of SoftBank. 

Back in June last year, SoftBank was one of the founding companies of the Global Telco AI Alliance, along with Deutsche Telekom, SK Telecom, e& and Singtel. The joint venture was signed for telco AI development, with each company equally investing. 

The five companies have agreed to develop Large Language Models (LLMs) that are specifically designed to meet telco needs, in areas such as improving customer interactions via digital assistants and chatbots. The LLMs will be tailored to the needs of the five companies in their respective markets, allowing them to reach a combined customer base of around 1.3 billion people in 50 countries. 

Keep up to date with the latest international telecoms news by subscribing to the Total Telecom newsletter 

Also in the news:
Google announces agreement to acquire Wiz for $32bn
How small moves ignite industry-wide change
Liberty Global in talks to acquire Vodafone’s stake in Dutch JV VodafoneZiggo 

Abu Dhabi government, Microsoft and G42 announce partnership

Abu Dhabi’s Department of Government Enablement has announced an agreement with Microsoft and Core42, a G42 company specialising in sovereign cloud, AI infrastructure and digital services. G42 is an artificial intelligence development company based in Abu Dhabi.

The agreement, say the partners, will create a unified, high-performance sovereign cloud computing environment capable of processing more than 11 million daily digital interactions between Abu Dhabi government entities, citizens, residents and businesses.

The government’s ambition is to enable the world’s first fully AI-native government by 2027, one committed to three goals in particular: enhancing government services to be more efficient and accessible for citizens and residents; creating greater transparency and security for businesses and investors; and fostering a more resilient and innovative environment for the public sector workforce.

Abu Dhabi aims to automate 100% of its government processes, supported by US$3.54 billion investment in digital infrastructure through the Abu Dhabi Government Digital Strategy 2025-2027.

This strategy will see over 200 AI-driven solutions deployed to improve public service delivery, boost operational productivity, and contribute to environmental sustainability.

In fact the government can already cite innovations such as TAMM 3.0, Abu Dhabi’s one-stop government services app, which has reduced the number of offline customer visits by 90% and made more than 73% of transactions instantaneous.

G42 was in the news recently when G42 and Thailand International Digital Business & Finance Centre (TIDC) announced a strategic partnership aimed at enhancing Thailand’s digital infrastructure, particularly in cloud technology and AI innovation.

We also reported in February that UAE-based telco e& had sold its 40% stake in another UAE company, Khazna Data Centres, to co-owner G42 for US$2.2 billion.

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Huawei outlines framework for ‘industrial intelligence’ at MWC 2025 


Partner Article 

As AI technology continues to mature, it is increasingly clear that the industrial sector is poised to be one of the biggest beneficiaries of integrated digital intelligence. From AI-powered robots to advanced real-time analytics and automation, the scale of the market opportunity is enormous; indeed, AVEVA’s Industrial Intelligence Index (III) Report 2024 saw 97% of manufacturing executives agree that industrial AI solutions will be required to remain competitive, with 74% prioritising investments in industrial intelligence solutions in the next 12 months. 

But despite this acknowledgement of the technology’s necessity, exactly how to incorporate industrial intelligence into daily operations remains a challenge for most industrial players. These companies not only have very specific needs when it comes to digital infrastructure and ICT architecture but are also typically working with a wide range of legacy systems that cannot be easily replaced without major disruption.  

At Huawei’s Industrial Digital and Intelligent Transformation Summit, hosted this year at Mobile World Congress in Barcelona, Leo Chen, Huawei’s Corporate Senior Vice President and President of Enterprise Sales moved to address these pain points, presenting a framework for accelerating intelligent transformation across industries.  

The four pathways to intelligent industry 

Speaking on the keynote speech, Chen introduced four key areas that must be considered to rapidly advance industrial intelligence: “Firstly, we must deeply integrate technologies into industry scenarios and build a target ICT architecture for industrial intelligent transformation based on industry requirements, pain points, and development stages. Secondly, we need to build advanced, AI-oriented ICT infrastructure to support the exponential growth of AI workloads. Thirdly, we must develop high-performance AI products that seamlessly integrate with open-source models, enhance AI development toolchains, and collaborate with industry partners, enabling AI to shift from technical showmanship to broad, inclusive accessibility, accelerating transformation in industries like healthcare and education. And fourthly, we must train ICT talent in a more targeted manner.” 

Taken together, these four focus points will create a powerful foundation for success in industrial intelligence. 

Successes already on show with global partners 

The results of this four-pronged approach are already bearing fruit for Huawei, who demonstrated 83 global showcases across 71 key industrial scenarios at MWC, proving a valuable reference point for industrial companies just beginning their digital and intelligent transformation.  

More impressive, however, was the launch of 10 solutions co-developed with industry partners across different sectors. These solutions, based on Huawei’s Industrial Intelligence Reference Architecture released last year, provide a suite of technologies aimed at supporting these sectors on their digital transformation journey. 

For example, the launched Digital Training 2.0 Solution offers courses in 22 technical directions and project management globally, encompassing overseas training labs in 11 technical disciplines, such as AI, cloud computing, and big data. 

Additional solutions here cover some of the world’s largest industrial sectors, including the Inclusive Connectivity – Digital Village Solution (for public utilities), the Government Service Digitalization Solution (for public utilities), the Digital Training Solution (for education), Financial Data Center Resilience Solution (or finance industry), the Intelligent Distribution Solution 2.0 (for electric power companies), the Smart Railway Yard & Station Solution (for rail), the Intelligent Multi-level Port Operation Management Solution (for ports and shipping), and the Intelligent Chemical Solution (for manufacturing). 

Collaborate and grow 

At the heart of these solutions – and indeed Huawei’s philosophy throughout the Summit – was the close collaboration with industry partners, and this was clearly reflected. 

Speaking at the summit, Ciyong Zou, Deputy to the Director General and the Managing Director of the Directorate of Technical Cooperation and Sustainable Industrial Development, UNIDO (United Nations Industrial Development Organisation), highlighted “the power of multi-stakeholder cooperation”.  

“Huawei has been instrumental in the AIM Global, playing a key role in accelerating the sustainable adoption of cutting-edge technologies,” he said. “These partnerships reinforce our shared belief that technology must serve humanity—not the other way around. As we look ahead, three principles must guide us: equity, sustainability, and collaboration. Equity ensures that digital transformation benefits all, sustainability ensures that technology contributes to a greener future, and collaboration ensures that no country, industry, or entrepreneur is left behind.” 

Other partners, including French retail technology company VusionGroup, echoed this sentiment. “At VusionGroup, we aim to help build a more sustainable future by digitising physical stores, as they play a pivotal role in this respect. By partnering with Huawei, we design innovations that serve this purpose, driving a greater impact for business and society,” said Guillaume Portier, the company’s EVP. 

Huawei will continue to work with a wider range of partners to expand its industrial solutions portfolio. As AI continues to shape industries such as energy, retail, transportation, and finance, Huawei’s focus on collaboration will help deliver tailored solutions that meet the evolving needs of these sectors. This ongoing commitment to working with diverse partners will play a key role in supporting the broader adoption of industrial intelligence. 

 

ZTE extends AI integration across its terminal device portfolio

ZTE Corporation has unveiled a range of new, AI-enabled devices during MWC2025 in Barcelona, under the banner of its « AI for All » product strategy.

They include a new full-screen smartphone and devices catering for the gaming, photography, fashion and music markets, as well as a lineup of AI-enabled fixed-wireless access (FWA) and mobile broadband (MBB) products featuring 5G-Advanced and Wi-Fi 7.

ZTE says it is creating a  “full-scenario intelligent ecosystem” connecting person. vehicle and home, with a goal to ensure that every consumer can benefit from the efficiency, enhanced functionality and “emotional resonance” brought by AI.

In cooperation with its long-established global partners, including Qualcomm, Unisoc and Google, ZTE is committed to integrating world-leading AI capabilities across its smartphone and FWA & MBB product lines, explained Ni Fei, SVP of ZTE Corporation and President of ZTE Mobile Devices.

nubia expanding ZTE’s global market presence

In the AI era, smartphones are evolving into a comprehensive intelligent platform that seamlessly integrates connectivity, interaction, services, and entertainment, explained Fei. AI‘s most significant benefit is to upgrade the user interaction, with intelligent agents replacing traditional apps as the main consumer interface

« By seamlessly connecting multi-modal architectures with advanced AI large-language models (LLMs), we are transforming how users interact with technology across photography, gaming, translation, and AI generated content.” 

Working with Google, ZTE is accelerating AI transformation in overseas markets, where all new products under its nubia brand will integrate Gemini, Google’s AI model, combined with Google Cloud’s scalable, secure, and high-performance infrastructure, says Fei.

ZTE says it has seen overseas smartphone shipments surge by over 60% since 2024, with notable market share gains across Latin America, Southeast Asia, Africa, and Europe. 

nubia is now present in more than 30 countries and regions, and is “accelerating its global expansion with AI-driven devices offerings” fueled by gaming- and photography-centric product portfolios as well as “elevated product tiers, expansive sales channels, an enriched ecosystem, and strengthened localized marketing efforts,” says the company.

ZTE introduces “world-first” AI-powered FWA & MBB products

In the FWA and MBB market, ZTE points to partnerships with more than 130 operators in over 100 countries, and shipments amounting to more than 250 million devices globally, including 7 million 5G FWA & MBB units. The latest report from international consultancy firm, TSR, ranks ZTE as world No.1 in the FWA & MBB market, while ABI Research recognizes ZTE as the overall leader, top innovator, and top implementer in its 5G Fixed Wireless Access (FWA) CPE Vendor Competitive Assessment report.

ZTE’s full-stack AI FWA solution incorporates six core AI-driven features: AI Multi-Scenario Application, AI QoS Management, AI Voice Control, AI Application Recognition, AI Children Protection, and real-time AI Network Optimization, says the company.

First of the three new AI FWA & MBB products unveiled during MWC2025, the ZTE G5 Ultra is a 5G-Advanced device capable of delivering peak speed of up to 19Gbps. It supports tri-band Wi-Fi 7, dual 2.5Gbps network ports, and integrates AI voice control and AI QoS management. By leveraging advanced AI algorithms, the ZTE G5 Ultra dynamically optimizes network performance, ensuring seamless connectivity for online gaming, 4K streaming, and remote work, says ZTE.

Secondly, the ZTE G5 Max Wi-Fi is a  Wi-Fi 7/mmWave FWA device supporting both Sub-6GHz and mmWave carrier aggregation with peak speeds of up to 10Gbps. Featuring a 30dBi ultra-high-gain antenna design, it ensures stable signal reception at up to 6km coverage in outdoor environments, dramatically improving both downlink and uplink speeds, and decreasing power consumption, according to ZTE.

Finally, the ZTE U60 Pro is claimed to be the world’s fastest Wi-Fi 7 5G Mobile device, capable of delivering peak speeds of 3.6Gbps. A 10,000mAh battery supports up to 16 hours of working time, and dual-band Wi-Fi 7, fast charging, and reverse charging capabilities provide convenient power-sharing for other mobile devices.

All three products support ZTE’s GIS (Green, artificial Intelligence, Security) product philosophy, which uses AI-driven technologies to optimize network performance, says the vendor. Key features include Green Energy Efficiency, with AI-driven energy-saving strategies that learn from user behavior to optimize power consumption; AI-Powered Intelligence, with ZTE’s AI Super Antenna, ensuring reliable connectivity even in weak signal areas; and Smart Network Optimization, which dynamically allocates bandwidth to improve efficiency and reduce congestion.

Partnership-driven FWA & MBB leadership

All three FWA & MBB products feature Qualcomm’s Dragonwing FWA Gen 3 platform with the Snapdragon X75 5G Modem-RF System, and promise to set a new benchmark in 5G performance, energy efficiency, spectrum flexibility and connectivity, says ZTE.

“FWA provides a cost-effective and flexible alternative to wired broadband enabling high-speed internet access in underserved parts of the world and remote areas,” said Rahul Patel, Group GM Connectivity, Broadband and Networking at Qualcomm Technologies.

Qualcomm’s collaboration with ZTE has been instrumental in driving innovation and excellence, and in the FWA market, the two companies have  together achieved remarkable milestones including the development of cutting edge AI-based FWA solutions, said Patel.

“This is the power of partnership. ZTE has consistently demonstrated its leadership in the FWA marketplace maintaining a strong position for many years. ZTE’s expansive portfolio backed by Qualcomm’s advanced AI-driven technology solutions showcases the two companies’ dedication to innovation and commitment to excellence in the FWA market.”

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Zambia brings data-driven decision-making to tourism

The Zambia Tourism Agency (ZTA) and operator Airtel Zambia have signed what the two groups describe as a landmark memorandum of understanding (MoU) to enhance tourism planning and development using anonymised telecommunications data.

The aim of this strategic collaboration is to provide critical insights into visitor movement trends, enabling data-driven decision-making to promote and develop Zambia’s tourism sector.

In order to make this happen, Airtel Zambia will supply aggregated and anonymised data on traffic movement in designated tourism areas. The company emphasises that it will also ensure full compliance with data privacy regulations and maintain strict confidentiality for subscribers.

By analysing these insights, ZTA says it will gain a clearer understanding of visitor trends, peak travel periods, and mobility patterns, ultimately leading to more effective tourism strategies and policies.

ZTA Chief Executive Officer, Mr Matongo Matamwandi, explains: “In the tourism sector, performance is typically measured through international tourist arrivals, domestic tourist visits, tourism receipts, hotel occupancy rates, length of stay and tourist spending. While the Ministry of Tourism is currently working on a Tourism Satellite Account (TSA) to provide a more structured measurement of the sector’s contribution to GDP, ZTA has sought alternative methods to measure domestic tourism performance. This partnership with Airtel will enable us to access domestic tourism data through mobile phone analytics, supplementing existing data sources from heritage sites, museums, and national parks, which do not provide a comprehensive picture of domestic tourism activities.”

Among major attractions in Zambia are the Zambezi River, safari experiences, and, of course, Victoria Falls.

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